What is Marketing via Good Copywriting Content and How Can it Increase Sales?

People who use copywriting content to market their products usually have to be good at using words to persuade others. Persuasive writing is something that is learnt and by improving your skills in this area, you can improve the number of sales that you make as an affiliate marketer.

Copywriters who want to create good content sometimes have a difficult job. When a person who is writing copy encounters a product that they are completely unfamiliar with, the temptation to just gloss over the real benefits of the product arises.

Since marketing, according to John Janstch of Duct Tape Marketing, is “getting someone who has a need to know, like and trust you”, your writing must serve your readers. They must you see you as a reliable source of information who is able to help them meet their needs.

You may not really be able to write about the specific benefits of a product until you become familiar with it. If someone doesn’t work in a particular industry where they encounter the problems that the product solves, they may not be comfortable talking about its specific advantages.

However, even if you are not an accountant, for example, your job as a copywriter is to learn exactly what problems an accounting package or other product for that industry solves. To do otherwise would cheat the potential client. They would never really understand what the item can do for them unless you tell them. Sure, if they have heard about it before they may have some idea of a few of the advantages they get from using it. However the complete picture should come from you.

When you write using specifics, readers are more likely to feel that you actually understand the problems that they face. They will be better able to relate to you since they feel that you have an understanding of the issues they face and how much they require a solution that actually does what it is supposed to.

Make a list of the issues that are important to your potential clients. Be as specific as you can with that list. For example, if you are describing a tool for customer relations, instead of just saying that it helps you stay in contact with customers, state that it allows you to automatically send reminders to clients.

Be as specific as you can by asking yourself questions about what you have written. If you claim that something is a breakthrough in a particular sector, ask yourself how, or in what way that is true. Write about those advantages specifically in your text.

While copywriters only have a few minutes to communicate with potential buyers, they can use those few minutes to form a relationship based on some degree of understanding. People become purchasers after a marketer has shown them that they understand the problems they face and they have a real, workable solution to those concerns.

How to Design Infographics Using Your Own Business Statistics: Best Steps and Strategies

Building infographics is enjoyable if you like design and have an interest in visual communication. There are many sites nowadays that make this process easier by offering infographic templates for free. There are also high quality templates available on membership sites which only require you to pay a low fee every month.

Infographics make it easier to understand information and can be used to demonstrate the steps involved in a process more easily than would be possible with just plain text. For example, you could develop an infographic for the number of people who use Twitter worldwide at particular times of day. You could also do an infographic on the ways in which people across the world enjoy milk.

Business woman Mamphela Ramphele-via Wikimedia, Creative Commons Attribution-Share Alike 3.0

People in business use infographics for communicating with their clients and sharing information about their own business with potential customers. Some of these charts require data that can only be gathered in house. In order to do this, you will need to find a means of collecting the facts easily.

It should not be difficult for you to gather information from clients who are online or offline, once you make the steps involved in sharing information with you as hassle free as possible.

Face to Face
A simple conversation can provide lots of information. Assign sales representatives in your store with the task of speaking to clients in order to get answers to the questions that your chart will address.

Surveys
If you don’t have time to have face to face conversations with your clients consider using surveys that they can complete on their own time. Make these as short as possible. In fact, sometimes it is better to break a long survey up into smaller parts that take a couple of minutes than to ask customers to spend a whole block of their time completing a survey.

When you are collecting the information that you will use to design your infographic, make sure that your facts are as accurate as possible. Double check your results using different methods of collecting the facts.

MARKETING ACTUARY: HIGHLIGHTS FROM SETH GODIN, GOOGLE AND BLACKBERRY ...

MARKETING ACTUARY: HIGHLIGHTS FROM SETH GODIN, GOOGLE AND BLACKBERRY ...: I attended the Tech Leadership Conference for the first time. I went primarily to see Seth Godin. Overall, the sessions were worthwhile. The...

Small Business Accounting Expense Categories

Familiarity with small business accounting expense categories makes it easier for you to do your taxes. If you operate a micro enterprise, preparing your tax return is probably not your favorite thing. In fact, it is usually recommended that you get help from a tax preparer you can trust if your budget allows for that.

Image via 123RF

Whether you are doing your taxes yourself or not, it helps to know which expenses are deductible. It gives you greater peace of mind when you are planning or making decisions on a daily basis. For example, if you operate a farm and you want to get a small van to transport goods, you would want to make sure that you could list that as a cost associated with operating a commercial enterprise.

Expenses often fall in the following categories:

• Commercial use of your home
• Business use of your car
• Retirement plans
• Interest on loans
• Necessary insurance

The Internal Revenue Service (IRS) in the United States makes it clear on their website that anything you buy must be necessary, for it to qualify. Necessary means that it is helpful and appropriate for your type of trade or service.

Source: http://www.irs.gov/Businesses/Small-Businesses-&-Self-Employed/Deducting-Business-Expenses

Prospecting for New Business- A Review of New Sales Simplified

If you are prospecting for new business, New Sales Simplified can help you. This guide is written by Mike Weinberg and S. Anthony Lannarino. It is 229 pages long and is focused on techniques you can use to develop a consistent flow of new clients who will regularly make use of your products or the services you offer.

If you are a salesperson or head a sales team, you will find this text useful. It goes through the essentials of developing a strategy for selling your product. If you are new to business or have been doing well for a long period of time but want to improve even further, it will provide tips you can use to raise your income.

One of the biggest strengths of this text is the style that the information is delivered in. It’s lighthearted and funny and that alone makes the idea of cold calling someone seem less intimidating. While it walks you through the best way to build rapport with a new prospect, it makes you relaxed too.

New ideas are taught using stories. This makes it easier for you to remember the how of carrying out a particular strategy when you need to. Even if you are stressed, the examples are pleasant to remember. Things that are learnt while in a strong emotional state, such as happiness, tend to be remembered. The authors use that fact to help ensure that you remember most of their content.

They teach important concepts without being offensive. You learn to remember that every sales conversation involves getting feedback from the prospect as to what their needs are and matching what you have to offer with their needs. All in all, if you want to become a better salesperson, New Sales Simplified will teach the skills that help you get more business and prospects than ever before.

New Sales. Simplified.: The Essential Handbook for Prospecting and New Business Development

How The Stock Market Works

Trading on a country’s stock market requires skill and discipline. Some traders have skill and execute a plan for trading; however they don’t have the discipline to stick to their plan, so they lose money.

The stock exchange consists of publicly traded companies. Not all companies which are publicly traded suit individual traders.

Before choosing which shares of a company to trade on the stock market, evaluate the company carefully. Make sure that it meets the criteria you set. These criteria are those that guarantee your success as a trader.

A stock market provides companies with a liquid environment for trading their securities. Strict regulations apply to the market. A body usually oversees the trading in shares that is done every work day in the stock market.

Image via Wikipedia

This regulatory body oversees trade in securities on the stock exchange. It also usually is responsible for licensing brokerage houses that trade on the exchange. Investment dealers and advisors are often licensed by this same organization in most countries.

Actual direct trading on the stock exchange can only be doe by registered stock brokers. Registered stock brokers trade bonds and shares on the market on behalf of their clients.

Image via Wikipedia

Members of the public who want to trade on the exchange but are not licensed as securities dealers usually have to open an account at a licensed brokerage firm. After opening an account with a minimum balance for trading, they can request that stocks be traded on their country’s exchange on their behalf.

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Actuarial Jobs - Could You Be An Actuary

In order to work in an actuarial job, you must need deep analytical skills, as well as an understanding of behavior and control risk programs. Actuarial jobs in the insurance industry include many disciplines and sectors of insurance including: pension, life, property, casualty, liability, health and general insurance. Actuarial jobs for life, health and pension insurance deal with the risk of death, medical services risks and investment risks.

Actuarial jobs for general insurance are known as casualty actuaries and deal with non-life risks that occur to property and people. They commonly work with companies specializing in auto insurance, home insurance, commercial insurance, malpractice, product insurance and other types of liability insurance.

Insurance is required in nearly every aspect of our lives, and big insurance companies have to calculate the risks associated with each insurance policy in order to properly bill for the service. This risk assessment, done by an actuary, is what helps the insurance companies decide whether the risk of the particular policy is worth it and how much to charge for the policy in order to minimize financial loss of the company.

Actuaries specialize in probability and statistics, and use the foundations of mathematics, finance, business and economics to determine risk of events and to create policies that minimize the financial loss of the risk.

In the UK, actuarial jobs are common, especially in the Government Actuary's Department to analyze data and statistics to estimate the likelihood of events and their impact on the country and residents. The actuaries also design pension plans and financial strategies for the government to maintain finances and stability in the country.

The general employment of actuaries in both life and casualty is to determine premiums and reserves for insurance policies that cover a wide variety of risks. The premiums (payments made by the policy holder to the insurance company) are based on the amount of money the insurance company needs to collect in the event of expected loss and expenses (such as vehicle replacement due to collision). In the life end of actuarial jobs, the actuary does the same job but analyzes the frequency of loss and size of loss in severity.

In the UK, actuaries must qualify for the job though a series of courses and exams provided by the Institute of Actuaries and the Faculty of Actuaries--which are separate bodies but coincide with each other, although training schemes run by employers to exist. The exams are taken after joining the body although if courses are taken at university, some of the courses and exams may be exempted. It is required that a candidate of these bodies have three years of experience in actuarial work under the supervision of a recognized actuary in order to be eligible as a "Fellow of the Institute/Faculty of Actuaries.

Hugo Reyes is a writer for Insurance Jobs, a leading recrutiment website specialising in underwriting, broking, reinsurance and Actuarial Jobs. Insurance Jobs is the premier resource for those seeking a career in the Insurance sector.

Visit Insurance Jobs for more vacancies in the insurance industry.

Article Source: http://EzineArticles.com/?expert=Hugo_Reyes

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