Thursday, July 3, 2014

How to Get a Bigger Business Market Share for Your Industry

Increasing market share is the goal of every business. It is not the final step for these organizations. Commercial enterprises expect that an increase in market share will lead to an increase in revenue.

If a company that sells corned beef slowly starts to take customers from one of its competitors, they expect that those customers will continue buying corned beef at the same rate that they always did, so the earnings of the other company will now fall in their coffers.

Customers will only make the switch if they perceive that in some way, the newer company has a better product than the one that they previously did business with. If both are determined to be the same, there will be no basis for preference and things will remain unchanged.

This idea applies to both tangible products and people who are building their personal brands. Suppose two actors are going up for the same job. The one who consistently performs well every time they go to an audition will slowly build preference for their brand.

When opportunities arise, they will be cast in the roles that are available. They have built awareness of themselves by making sure they turn up at every audition possible. They did a good job and industry players started preferring them over others. That preference led to an increase in the number of jobs that they were able to get, that is, an increase in market share.

When they were able to get more jobs, or their market share increased, they were able to earn more money. In fact, as time goes by, if they continue to perform well, they will be able to command a higher rate per job than the average person. They have created preference and that has led to increased profitability for them.
Let’s consider two companies, they are real but I have adjusted the story a bit. Both of these companies sell coconut milk but in the past, one of the brands was more popular because they had positioned their brand as the authority on what made food great.

The newer brand took its time and made sure it appeared everywhere that its competitor was. It also made sure its product was consistently of a higher quality. As a result, people now prefer the newer brand of coconut milk and that company earns more revenue than its competitor.

What is Marketing via Good Copywriting Content and How Can it Increase Sales?

People who use copywriting content to market their products usually have to be good at using words to persuade others. Persuasive writing is something that is learnt and by improving your skills in this area, you can improve the number of sales that you make as an affiliate marketer.

Copywriters who want to create good content sometimes have a difficult job. When a person who is writing copy encounters a product that they are completely unfamiliar with, the temptation to just gloss over the real benefits of the product arises.

Since marketing, according to John Janstch of Duct Tape Marketing, is “getting someone who has a need to know, like and trust you”, your writing must serve your readers. They must you see you as a reliable source of information who is able to help them meet their needs.

You may not really be able to write about the specific benefits of a product until you become familiar with it. If someone doesn’t work in a particular industry where they encounter the problems that the product solves, they may not be comfortable talking about its specific advantages.

However, even if you are not an accountant, for example, your job as a copywriter is to learn exactly what problems an accounting package or other product for that industry solves. To do otherwise would cheat the potential client. They would never really understand what the item can do for them unless you tell them. Sure, if they have heard about it before they may have some idea of a few of the advantages they get from using it. However the complete picture should come from you.

When you write using specifics, readers are more likely to feel that you actually understand the problems that they face. They will be better able to relate to you since they feel that you have an understanding of the issues they face and how much they require a solution that actually does what it is supposed to.

Make a list of the issues that are important to your potential clients. Be as specific as you can with that list. For example, if you are describing a tool for customer relations, instead of just saying that it helps you stay in contact with customers, state that it allows you to automatically send reminders to clients.

Be as specific as you can by asking yourself questions about what you have written. If you claim that something is a breakthrough in a particular sector, ask yourself how, or in what way that is true. Write about those advantages specifically in your text.

While copywriters only have a few minutes to communicate with potential buyers, they can use those few minutes to form a relationship based on some degree of understanding. People become purchasers after a marketer has shown them that they understand the problems they face and they have a real, workable solution to those concerns.