If you are prospecting for new business, New Sales Simplified can help you. This guide is written by Mike Weinberg and S. Anthony Lannarino. It is 229 pages long and is focused on techniques you can use to develop a consistent flow of new clients who will regularly make use of your products or the services you offer.
If you are a salesperson or head a sales team, you will find this text useful. It goes through the essentials of developing a strategy for selling your product. If you are new to business or have been doing well for a long period of time but want to improve even further, it will provide tips you can use to raise your income.
One of the biggest strengths of this text is the style that the information is delivered in. It’s lighthearted and funny and that alone makes the idea of cold calling someone seem less intimidating. While it walks you through the best way to build rapport with a new prospect, it makes you relaxed too.
New ideas are taught using stories. This makes it easier for you to remember the how of carrying out a particular strategy when you need to. Even if you are stressed, the examples are pleasant to remember. Things that are learnt while in a strong emotional state, such as happiness, tend to be remembered. The authors use that fact to help ensure that you remember most of their content.
They teach important concepts without being offensive. You learn to remember that every sales conversation involves getting feedback from the prospect as to what their needs are and matching what you have to offer with their needs. All in all, if you want to become a better salesperson, New Sales Simplified will teach the skills that help you get more business and prospects than ever before.